Websites provide many benefits to your company. One important use of a website is you can share all the essential information regarding your business for your target market to see. Despite its importance, many business owners do not focus on building an effective web design and make mistakes along the way. Fortunately, you do not have to follow their footsteps by identifying common errors in designing and developing a website and avoid doing the same mistakes.
Nothing Is Happening On the Site
A website with practically nothing to show or share to their audience should not expect to see good results out of it. While minimalism and clear layouts are a huge thing in web design these days, you must do it correctly to make it work. Some websites go the cryptic route, which is a big mistake because people visiting your site would want to know what you can do for them and if they can trust you.
Using simple imagery and relying on them too much can give a sense of no direction. If you leave your visitors confused and guessing, it is not a good thing.
A Lot of Things Happening All at Once
Visitors usually leave a site after a few seconds if they do not understand what it is about. Therefore, it is essential to convey business information on your website right away. But, this also makes many business owners put too much information above the fold, cramming the area. Note that a crowded web design is never a good idea. A lot of text, images, videos, and other things will not only confuse the visitors but also create a slow-loading page.
Incorrect Use of Typeface and White Space
When putting content on your site, pay attention to how you lay it out on a page as well as the font you use. Besides the words you write, typeface can represent your brand image. So, pick an attractive and readable font.
Also, to capture the eye around your website, utilize white space accordingly. The white space separates a large block of text, making them less intimidating. You may also add some visual elements on your web design wherever possible to break content.
Not following SEO Rules
There are many SEO practices and guidelines in existence that sometimes, it can be difficult to know which ones you can ignore and which ones you must adhere to. But, SEO is important and you need it to get your website rank high on the SERPs. In general, here are crucial SEO tips that you should not ignore:
- Take out everything that slows down your website
- Link to other relevant content from other websites
- Encourage other reliable websites to link to you
- Write content for people first and then for search engines
- Establish web analytics early on
- Choose a simple URL structure
- Increase momentum with social signals
- Put proper keywords in your images
- Publish fresh and useful content regularly
Sticking to the common SEO rules above can help you get more traffic and higher rankings. If you ignore them, you may find your website buried deep in the SERPs.
Navigability problems will kill the popularity of your site fast. In these modern times, everything is delivered to us in no time, and people may abandon your site if it takes longer. One web design mistake is making your navigation system hard to find. This would only infuriate visitors. It is important that the navigational aspects of your site are visible and comprehensible.
Irrelevant and Unsightly Images
Graphics and photos are a critical part of a Brisbane web design. Images can explain complex thoughts without the need to read the text. But, many websites use low-quality or irrelevant images. Images that are unsightly and low-quality will only turn visitors off, whereas, irrelevant images can confuse the readers, which may send them the wrong message.
A Terrible Call-to-Action
The gateway to your company is your CTA. It persuades the visitors to do something, for example, Click here! or Get a coupon!
With this, it is crucial that your call-to-action tells visitors what they need to do clearly. There must be plenty of information on your web design that visitors know what they are going to get and what information they need to give from taking action.
Make your CTA concise, but remember that there is a fine line between being annoying and helpful. Keep the filling of your form to a minimum. Also, allow visitors a few minutes on your web page before displaying your powerful call-to-action.
Incorrect Placement of Ads
In the world of web design, many refer to advertising as a necessary evil. Websites and blogs rely on ads as among their source of incomes. But, noisy, flashy, and many ads can also make you lose visitors if these will only frustrate them.
Therefore, evaluate your use of ads carefully. Moreover, pay attention to those pop-ups. They are also beneficial to your business, but make sure your pop-ups are not in full-screen size and are easy to close.
Missing your Target Audience
As a business owner, it is essential to know your target market. You have probably spent a lot of time creating your customer profiles and finding ways to attract your consumer attention. This is a significant aspect of your web design. The way your website looks will attract a specific type of visitor.
Some websites are hip and trendy, some are highly professional, while others are fun and casual. Sometimes, a website makes a mistake by trying to cater to too many different groups of people. If you try to please various types of audiences, you will likely end up with a chaotic website. So, identify your target market and focus on them when creating your web design.
Website design mistakes can cost your business a lot of money in the end. Always keep your target audience and brand image in mind in every step of the web design process. If you can incorporate the important elements and avoid making the mistakes above, you will have an online site that speaks volumes about your company.