With an increase in dependency on search engines for visibility and growth, most site owners have started taking all efforts to boost their SEO efforts. While this starts from creating a site that is optimized for search engines, choosing the right hosting server plays a crucial role too.
There are many web hosting services to choose from, including Shared Hosting, VPS Hosting, Cloud Web Hosting, Dedicated Server Hosting, etc. Of these, Cloud Hosting in India has evolved as the best option for SEO since it is location-agnostic.
In this article, we will talk about the impact of the location of the hosting server on the SEO of your site and how Cloud Hosting makes it easier to manage this aspect.
Hosting Server & its Impact on the Site’s SEO
Every website has an IP address that points to the hosting server where the files are stored. Based on the location of the hosting server, the following aspects are impacted that can affect the site’s SEO:
- Search engines tend to assume that the location of your hosting server is the location where your target customers are present. For example, if your business is in India but the hosting server is in the US, then search engines might believe that your site is built for users in the US and rank your site accordingly. Hence, it is important to choose the hosting server at a location where your target customers are located.
- The loading speed of the website also has a direct impact on the SEO ranking of your site. Users and search engines prefer sites that load quickly. Hence, slow-loading sites have higher bounce rates and lower SEO ranking which keeps falling. By choosing the hosting server closer to your target customers, you can reduce latency and boost the loading speed of the site.
Cloud Hosting and Hosting Server Location
The following video explains why Cloud Hosting is good for your SEO:
When you buy HDD or SSD Cloud Server Hosting, your site resides on a shared server backed by a powerful cloud network. Cloud Hosting providers ensure that your site’s data is mirrored across the cloud network. This adds data redundancy and also makes the hosting service location-agnostic. When a user visits your site, the virtual server on the cloud network closest to the user processes the request. This boosts the site loading time and helps improve the SEO ranking of the site.
Before you buy Cloud Hosting in India, ensure that you know where your target clients are located. Despite using location-agnostic Cloud Hosting services, choosing a hosting server that is proximal to your target clients can help improve the site experience and boost its SEO.
There are many Cloud Hosting providers in India. Ensure that you research your options and look for a provider and plan that meets the hosting requirements of your site and helps boost your SEO efforts.
Remember, the location of the hosting server plays an important role in the SEO of your site. Ensure that you keep it in mind while choosing the web hosting server. Good Luck!